Now You Know What I Think

17. March 2010 16:57
by nickolay_kolev

Microsoft joined Apple’s camp

17. March 2010 16:57 by nickolay_kolev | 147 Comments

It is about Windows Mobile 7.

Until now Microsoft was in the business of developing platforms. Take any MS product - even the Office set of products are actually development platforms with scripting languages and COM servers.

This is really great, because it allows anybody that has an idea for product or how to improve the existing application can do it with very little investment (money and time). If the goal is to make money, create the application and post it wherever you decide is good from marketing prospective. It is your decision and your responsibility for your application to be a success or complete failure.

On the other hand you have Apple. Closed structure and a platform that is tied to a specific hardware. If you want to develop for that platform, you will have to pay annual fees for access to SDKs. Also, the moment your application is ready to face the world, there is only one place to sell it, like it or not - the Apple store. More...

16. February 2010 18:41
by nickolay_kolev

Customer support is the new marketing

16. February 2010 18:41 by nickolay_kolev | 123 Comments

Word of mouth has ever been the best way to promote or kill a company or a product. The problem with word of mouth marketing was that it was slow, limited to a certain person’s network, prone to mistakes (stories always get little ‘personalization’ when told to the next in the network) and there was always the feeling that it would be your friend being too picky, after all.

Telling a friend news, an opinion about a product or experience with dealing with a company was the only way to spread your opinion. It was a sequential process, that required right place, right time and mood. You can’t share all of your experiences with everybody. It would take so much time that you probably had your problem resolved before you ware able to get to the person that needed your advice. After some time you forget the bad experience or throw away the faulty product and move on and you don’t want to waste your time telling the same story again and again - the story looses its steam. More...